Data has changed the world. How we live our lives, and certainly how we work. In asset management, there is no doubt that data can transform maintenance practices, extend the life of an asset, and through these features alone can bring in greater value for the enterprise. A quick internet search will show many articles and webpages devoted to highlighting the amount of data businesses have at their fingertips. The prevalence of big data has helped us all understand the three Vs: velocity, volume, and variety. What it hasn’t done is help us to understand the importance f quality data, nor how to ensure the data our business is leveraging is in fact to be trusted.