The convergence of digital and physical asset management is at the heart of the digital age, and Digital Asset Management (DAM) plays a pivotal role in this transformation. Effective DAM enables the systematic management of assets throughout their lifecycle – from creation to utilisation and disposal.

By streamlining digital asset management, companies can unlock benefits like enhanced productivity, reduced costs, and consistent brand experiences across all channels. This aligns with the broader goal of DAM to organise, store, and retrieve rich data while managing physical assets throughout their lifecycle.

Join our upcoming panel event hosted by the Asset Management Council, “Optimising Assets for the Digital Age: The Convergence Imperative” to explore this transformative intersection.

• Come an explore the evolving definition of DAM,
• Discuss innovative ways to develop a roadmap for digital asset transformation,
• Learn how to bridge the physical-digital divide in asset strategies,
• Discuss how to unlock the value of connected assets and data integration, to overcome the digital barriers in your asset management initiatives.

Engage with industry experts and gain actionable insights to drive successful digital transformations in your organisation. Register now to secure your spot.

Click here to register

About the Panellists:

Anthony Burns, Senior Consultant for Supply and Maintenance at Mayburn. Anthony Burns is a seasoned Supply Chain and Maintenance Management Consultant with over 20 years of experience in the mining and utilities sectors. He specialises in: supply chain and logistics management; maintenance operations and optimisation; data analysis and configuration; and enterprise system implementation (SAP, Pronto, Oracle, Ellipse). Anthony has successfully led SAP migrations at Vueterra, directed testing teams during the Ellipse upgrade at Queensland Urban Utilities, and drove the PRONTO implementation at Senex for Maintenance and Supply. He excels at integrating Digital Asset Management (DAM) principles to optimise both digital and physical asset management, improving efficiency and usability by ensuring high levels of data readiness. In addition to his professional achievements, Anthony is a commercially rated helicopter pilot, showcasing his versatility and commitment to excellence.

Rebekah Utting, Chief Operating Officer at Carbon Logica. Rebekah is an experienced operations professional with a proven track record of excellence in the renewable energy industry. Throughout her career, she has demonstrated a strong commitment to sustainable practices, innovative problem-solving, and operational efficiency. Her in-depth knowledge of the power generation landscape, coupled with a solutions-oriented mindset, allows her to consistently deliver measurable business impact. She has led cross-functional operational and engineering teams in renewable energy generation, waste management, landfill gas, and greenhouse gas management. She holds a Master of Environmental Engineering (M.Eng.) from Griffith University, a Bachelor of Environmental Management from the University of Queensland and is currently undertaking a Master of Power System Engineering through the University of Southern Queensland. As an operations leader, Rebekah thrives in fast-paced, dynamic environments, effectively coordinating cross-functional teams to achieve strategic objectives. With her extensive operations background, Rebekah has developed and implemented asset management strategies for a range of asset types, including mechanical, electrical, gas treatment, and balance of plant. In her role as Chief Operating Officer, she has most recently implemented a comprehensive maintenance management system for her business. This system enhances the reliability and performance of assets, reduces downtime, and minimises operational costs, thereby supporting the company’s long-term sustainability and success.

Jo Kirby, Risk Manager/Senior Process Risk & Safety Engineer at Hatch. Jo Kirby is a charted process engineer with over twenty years’ detailed design experience on turnkey projects in water treatment, chemical installations, CSG (Coal Seam Gas), coal and rare earth processing. Jo is a risk management specialist with focus on risk and hazard analysis including fault tree analysis (FTA), failure mode and effects analysis (FMEA), layers of protection analysis (LOPA), quantitative risk analysis (QRA), hazard and operability (HAZOP) study facilitation and quality assurance to deliver risk solutions for her clients. Jo has extensive experience in leading multidisciplinary teams to deliver complex projects. Creating strategic alliances with business and industry, driving sponsorship programs to support the ongoing development of engineers in the resources industry. A recognised leader and influencer, regularly called on to speak at resources and engineering events.

Christopher Bridge, A/Principal Asset Information & Strategy, Seqwater. Christopher is an Asset Management Leader with 20 years ‘ of experience across the UK and Australia. Around 15 years of this have been directly employed at water utility organisations. Christopher currently leads the Asset Information and Strategy function at Seqwater, a team which oversees the details of over 45,000 operational assets. Christopher is also a project team member on Seqwater’s Digital Engineering Roadmap project which aims to enable the utility to make significant strides in its digital assert management capability. Christopher believes in empowering his teams and those around him to make better asset management decisions. A big part of this is about allowing inclusive leadership and getting the appropriate level of buy-in to team targets and priorities. Chris is keen for those his leads to be positive about their strengths and open about opportunities for improvement. Christopher holds a PhD in drinking water quality management obtained from the University of Birmingham, UK, as well as a first class honours degree in Geology. Chris is Chartered Member of the Institution of Water and Environment (UK) and holds a Certificate from the Institute of Asset Management (UK). Christopher has worked with clients down the east-coast of Australia in Senior Asset Management Consultancy roles – most recently as Tactical Asset Management Lead in the Asset Strategies function at Stantec. Project delivery highlights include development of the first source protection natural asset management plans at Seqwater, leading condition assessment and investment program development for several local councils. Christopher’s industry experience also led to him becoming a key team member in auditing activities for the Essential Services Commission of South Australia and the Department of Environment, Land, Water and Planning (Victoria). Christopher is based on the Sunshine Coast and loves to spend time in the local areas which he describes as one of the best places to live in the world – so long as you don’t need to do anything after 9pm!