Brand identity is fast becoming one of the most valuable assets for a business.
Christine Moody of Brand Audits says that contemporary asset value (for intangible assets such as brands) is now nearly 85% of the market value of S&P 500 companies, according to an annual survey by Ocean Tomo in 2015, yet protection of brand identity is often overlooked until it’s too late.
Hear Christine, Author, Brand Expert and Experienced Entrepreneur, present at AMPEAK17 in Brisbane on Tuesday 4th April in opening plenary session of the day about protecting intangible assets.